BUSINESS COMMUNICATION

Subject Code: 1.5 

 

           Contact Hourse: 50 Hrs                                          Work load: 4 hrs per week

Objective: To make students knowledgeable about communication skills

Pedagogy: Lecturers, Assignments, Projects, Practical Exercises and Seminars.

Module – I 

Business Correspondence: Business Letter for all occasions, memorandum, Special Time Saving, Message media: Telephone, Telex, Fax, etc.

                                                                                                                                      (6 hrs)

Module – II 

Business Writing Principles: Completeness, Conciseness, Correctness, Consideration, Concreteness, Clarity, Courtesy, Exercises, on each of the components.

                                                                                                                                      (6 hrs)

Module – III 

Oral Communication: The Characteristics of Face to face exchange. Oral Statement, preparation delivery. 

(3hrs)

Module – IV

Planning and conducting of Interview, talking to groups at work. Effective listening exercises in oral communication.

(4hrs)

Module – V 

Group communication: Introduction –Meaning and definition of Group, Advantages of Group Decision Making – Discussion –Technique of group decision making (Committee meeting, command meeting, Brainstorming session, Nominal group technique, Delphi technique only meaning) 

Meetings and documentation:  Meeting in business types of meetings - notice - agenda - minutes - writing of minutes - conduct of meetings - methods of minute keeping - duties and responsibilities of chairman and secretary seminar, conference, symposium, convention, workshop. 

                                                                                                                                   (16 hrs)                               

Module – VI 

Report writing - what is report - difference between reports and other forms of writing - purpose of report - kinds of reports - objective of the reports - writing a report - basic and subsidiary parts of a report - long and shorts reports. 

(15 hrs) Suggested Books: 

  1. Effective Documentation and Presentation by Rai and Rai. Himalaya publications.
  2. Communication in Business by Shirley taylor. Pearson Education
  3. Business Communication by P D Chaturvedi, Mukesh Chaturvedi. Pearson  Education
  4. Modern Business Communication by Madhumati Kulkarni, R. Chand and Company
  5. Effective Business Communication by Murphy & Peak.
  6. Business Communication Pradhan by Monai, Bhende & Thaker
  7. Communication in Modern Organizational by Verhaman