Code: 1.2                                                                                   

           Total hours: 50                                                     Workload: 4 hours per week

Pedagogy: Lectures, Assignments, Cases etc. 



  1. To familiarize the students with basic concepts of micro economics and its applications.
  2. To acquaint the students with different micro concepts for choosing the alternatives.

Module – I


Definitation, Nature and scope of Managerial Economics. Micro and Marco Economics: Meaning, Importance and its limitations, Nature and scope of managerial economics.

                                                                                                                                      (6 hrs)

Module – II  

Demand and supply Analysis: 

  1. Demand: Meaning, Law of demand, factors influencing the demand.
  2. Demand Forecasting: Meaning, purposes and methods.
  3. Supply: Meaning, Law of supply, factors influencing supply.

(12 hrs)

Module – III  

Production and cost analysis production: Factors of production (only meaning) returns to scale, economics of scale.

Cost: Cost concepts: TFL, TVL, TL, AL and ML their meanings and computation, cost curves in short run and long-run.

(12 hrs)

Module – IV 

Market structure and pricing practices.  

Market: Perfect competion, monopoly, oligopoly and monopolistic competion: Features and price and output determination.

Pricing policies and practices: Skimming and penetration, price discrimination and price leadership.

                                                                                                                                  (14 hrs)

Module – V 

Profit: Break even analysis: Its meaning and computation, graphical representation.

                                                                                                                                      (6 hrs)

Suggested Books:


  1. Managerial Economics by D. M. Mithani, Himalaya Publishing House.
  2. Managerial Economics by P.N. Mishra, Pragat Prakashan, Meerut.
  3. Managerial Economics by R.L. Maheshwari